AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (2024)

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced that top Japanese yoga YouTube channel, B-life, will start selling yoga and fitness wear. By using AnyMind Group’s direct-to-consumer (D2C) products, B-life was able to create and sell this line of yoga wear on its official online store from 23 October 2021 at 10:30 am.

B-life official online store:https://shop.b-life.style/B-life official YouTube:https://www.youtube.com/channel/UCd0pUnH7i5CM-Y8xRe7cZVgB-life official Instagram:https://www.instagram.com/blifetokyo/B-life official Twitter:https://twitter.com/blifetokyoB-life official Facebookk:https://www.facebook.com/blifetokyo/

B-life (https://www.youtube.com/c/BlifeTokyo) is one of the top yoga YouTube channels in Japan with over 1.45 million subscribers and 327 million views, and was created by Mariko, a yoga instructor. B-life provides originally created yoga programs based on Mariko’s experience in yoga, fitness, ballet, and balletton. B-life will begin selling six types of wear that are ideal for yoga and fitness.

This line of yoga and fitness wear was created to have characteristics that include yoga and fitness wear that is comfortable and suitable for yoga and fitness at home, and is also designed for presentable and casual going-out wear, such as travelling to a yoga studio. This product was planned and designed together with a designer specializing in yoga wear, and was created using carefully selected fabrics that are smooth to the touch and stretchy.

By tapping on AnyFactory and AnyShop, AnyMind Group provided comprehensive support for planning, design, production, and matching with appropriate factories, along with e-commerce store build leading to the launch of the products.

Product Summary

Items can be purchased individually or as a set

B-life Prime Set Up (Tank)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (1)

B-life Prime Set Up(Tank)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (2)

(left) B-life Prime Tank (right) B-life Seamless Leggings

Set Purchase: B-life Prime Set Up (Tank) *Top photoPrice:¥19,500(tax inclusive)Set includes:・B-life Prime Tank 1 item・B-life Seamless Leggings 1 item

Single Purchase: B-life Prime Tank *Bottom left photoSize: SM / MLColor: Jay Blue / Silver GrayPrice:¥9,800(tax inclusive)Product Features・Unique pattern that makes you look more stylish・A design that does not expose the bust area・Two crossed shoulder straps for a beautiful back view

Single Purchase: B-life Seamless Leggings *Bottom right photoSize: SM / MLColor: Jay Blue / Silver GrayPrice: ¥11,200(tax inclusive)Product Features・High quality fabric that conforms to the body and is easy to put on and take off・Unique pattern for easy movement and style・Nuanced colors that are easy to match with a variety of clothing

B-life Prime Set Up (Bra top)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (3)

(Left) B-life Prime Bra Top (Right) B-life Seamless Leggings

Set Purchase: B-life Prime Set Up (Bra top) Price: ¥18,500(tax inclusive)Set includes:・B-life Prime Bra top 1 item・B-life Seamless Leggings 1 item

Single Purchase: B-life Prime Bra Top *Left photoSize: SM / MLColor: Jay Blue / Silver GrayPrive:¥8,800(tax inclusive)Product Features・Stretchable fabric for firm support・Neck design for a flattering décolleté・Comes with removable bra pads

Single Purchase: B-life Seamless Leggings *Right PhotoSize: SM / MLColor: Jay Blue / Silver GrayPrice: ¥11,200(tax inclusive)Product Features・High quality fabric that conforms to the body and is easy to put on and take off・Unique pattern for easy movement and style・Nuanced colors that are easy to match with a variety of clothing

B-life Relax Set Up (French Sleeve Shirt)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (4)

B-life Relax Set Up (French Sleeve Shirt)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (5)

(Left) B-life French Sleeve Shirt (Right) B-life Relax Gathered Pants

Set Purchase: B-life Relax Set Up (French Sleeve Shirt) *Top photoPrice: ¥19,000(tax inclusive)Set includes: ・B-life French Sleeve Shirt 1 item・B-life Relax Gathered Pants 1 item

Single Purchase: B-life French Sleeve Shirt *Bottom left photoSize: FColor: Lilac / Pearl grayPrice: ¥9,200(tax inclusive)Product Features・Smooth fabric for a comfortable feel and fit・No sagging around the sleeves, ideal for yoga at home・Length that covers the hips for a secure fit・Machine washable for easy aftercare

Single Purchase: B-life Relax Gathered Pants *Bottom right photoSize: FColor: Lilac / Pearl grayPrice: ¥11,200(tax inclusive)Product Features・Smooth fabric for a comfortable feel and fit・Loose elastic waistband and adjustable ties・Easy to use pockets on both sides・Machine washable for easy aftercare

B-life Relax Set Up (Middle Sleeve Shirt)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (6)

B-life Relax Set Up (Middle Sleeve Shirt)

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (7)

(Left) B-life Middle Sleeve Shirt (Right) B-life Relax Gathered Pants

Set Purchase: B-life Relax Set Up (Middle Sleeve Shirt) *Top photoPrice: ¥19,500(tax inclusive)Set includes:・B-life Middle Sleeve Shirt 1 item・B-life Relax Gathered Pants 1 item

Single Purchase: B-life Middle Sleeve Shirt ※Bottom left photoSize: FColor: Lilac / Pearl grayPrice: ¥9,800(tax inclusive)Product Features・Smooth fabric that is particular about touch and comfort・Elegant and feminine design with moderate drape・Machine washable for easy aftercare

Single Purchase: B-life Relax Gathered Pants *Bottom right photoSize: FColor: Liac / Pearl grayPrice: ¥11,200(tax inclusive)Product Features・Smooth fabric for a comfortable feel and fit・Loose elastic waistband and adjustable ties・Easy to use pockets on both sides・Machine washable for easy aftercare

Comments from B-life

The new B-life yoga wear has been designed by a wonderful designer who is well versed in fashion and yoga, and is manufactured in a domestic factory to a very high quality.

It is a very comfortable and stylish yoga wear, so if you are always doing yoga at home, I recommend you give it to yourself as a gift to continue your yoga practice. I hope that many people will wear this new product.

I wish you all a happy and beautiful life, and I hope you will continue to make yoga a habit.

About B-Life

B-life / MarikoBorn in Chiba Prefecture. B-life instructor. She gave birth to her first child in September 2015 and her second child in March 2021. She started classical ballet at the age of 9. She joined the NBA Ballet Company and has performed on many stages including the Japan Ballet Association. After leaving the ballet company, she worked as a ballet teacher and obtained various certifications in yoga and fitness, and became an instructor. At B-life, she uses her experience to offer completely original programs in yoga, fitness, ballet, and balleton, which have gained the support of many viewers.

B-life / Tomoya In 2004, he went to Canada to study global business and English with the aim of reviving his career. In 2004, he went to Canada alone to study global business and English, aiming to rebuild his fortunes. It was also here that he first encountered yoga, which led him to start practicing it. With his wife Mariko, who is also a yoga instructor, he launched the YouTube channel B-life, a multi-creator who handles everything from management to filming, editing, and planning.

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear (2024)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Mrs. Angelic Larkin

Last Updated:

Views: 6637

Rating: 4.7 / 5 (47 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Mrs. Angelic Larkin

Birthday: 1992-06-28

Address: Apt. 413 8275 Mueller Overpass, South Magnolia, IA 99527-6023

Phone: +6824704719725

Job: District Real-Estate Facilitator

Hobby: Letterboxing, Vacation, Poi, Homebrewing, Mountain biking, Slacklining, Cabaret

Introduction: My name is Mrs. Angelic Larkin, I am a cute, charming, funny, determined, inexpensive, joyous, cheerful person who loves writing and wants to share my knowledge and understanding with you.